"Why Service with a Dealer? Confessions of a Dealership Service Manager by Popular Mechanics"
Here at Steve White Volkswagen we recently saw a great article in Popular Mechanic and wanted to share with our customers. We were so taken by the truth behind the sentiment in this article. Please feel free to read it here or check it out on their website.
If you got a bill that had shop supplies on it, what would you do?
You also said that dealer service departments too often
recommend fluid flushes and replacements that aren't called for by the
owner's manual. The dealers cite the "severe use" schedule that doesn't
apply to the vast majority of us. Should drivers simply veto a service
or fluid replacement that isn't recommended—in the owner's manual—under
the normal or light-duty service requirements?
What's the single best piece of advice you'd offer to a friend about servicing his car at the dealer?
So it's about building a relationship with the dealer?
What's a sign that a dealership doesn't value that relationship?
How come a dealer might charge you 30 percent more for a part than you can find it for at AutoZone?
So what do you do as the customer?
Speaking of AutoZone, you can take your car there to have them
read what a Check Engine light means. How accurate will that reading
be?
What's the smartest thing you can buy from the dealer?
How come?
What's the worst day of the week to get your car serviced?
Read more: Confessions of a Car Dealership Service Manager - Popular Mechanics
Here at Steve White Volkswagen we recently saw a great article in Popular Mechanic and wanted to share with our customers. We were so taken by the truth behind the sentiment in this article. Please feel free to read it here or check it out on their website.
If you got a bill that had shop supplies on it, what would you do?
Ask to see exactly what that means. Ask to
see the precise items they actually used. Challenge them on it. You
might not get them to knock it off your bill, but you should try.
You also said that dealer service departments too often
recommend fluid flushes and replacements that aren't called for by the
owner's manual. The dealers cite the "severe use" schedule that doesn't
apply to the vast majority of us. Should drivers simply veto a service
or fluid replacement that isn't recommended—in the owner's manual—under
the normal or light-duty service requirements?
Yes, you should go by what the owner's manual
recommends for normal use. And, yes, this is a common practice, and I
hate to admit that. When I was a customer relations manager, I had a
service manager who would [bate people into buying the fluid changes] by
showing new fluid versus used fluid. She made more than I did just in
flush commissions, but had the worst customer satisfaction surveys. I
have always stuck to the manufacturer recommendations, and my Escape has
over 310,000 miles on it. Less than five percent of drivers operate
their cars under conditions that would be deemed "severe." The ones who
do are usually taxi or pizza-delivery drivers, or those who frequently
take their SUV or truck off-road.
What's the single best piece of advice you'd offer to a friend about servicing his car at the dealer?
A dealer won't come right out and say it, but
if you have your regular service work done at the dealer... (because
warranty work pays the dealer a lot less than service work), your value
to the dealership increases. Here's an example: Suppose your vehicle
goes out of warranty and a week later you have a catastrophic failure.
If you have shown loyalty to the dealership by using them for regular
service work, they will be more inclined to help you—as opposed to the
person who buys a car there and takes it somewhere else for regular
service, and only brings it in for warranty work.
So it's about building a relationship with the dealer?
Yes. You need to know that dealers make very
little on car sales. And warranty service doesn't pay as much as regular
maintenance. But if they see that record that you've been loyal to
them, they'll likely be loyal to you.
What's a sign that a dealership doesn't value that relationship?
Constant turnover at the service desk. You
should get the name of the person at the desk. You should ask for him or
her. If that person's different every time, it's not a good sign. Good
auto service work starts with a relationship between the advisor and the
customer, and that cannot be obtained when the customer sees a
new advisor every time he comes in. I always knew the person's car, I
pulled up its history, and that's something people appreciate. But if
that person is new or is always changing, they don't know you or your
car — stuff gets missed, and that's typically not good for you or your
car.
How come a dealer might charge you 30 percent more for a part than you can find it for at AutoZone?
It's one of the hang-ups I've always had
about domestic automakers. You can often buy their parts cheaper at the
auto parts store than you can at the dealership parts counter. And the
dealer knows this, but he can't do anything about it. The problem is
that even though that's true, the dealer doesn't want to install a part
that he didn't source, because if it fails, how does he warranty it?
So what do you do as the customer?
There's not a lot you can do. They can install the part if you went out and bought it, but most won't.
Speaking of AutoZone, you can take your car there to have them
read what a Check Engine light means. How accurate will that reading
be?
Check Engine lights are big moneymakers for
dealers and also the bane of a service manager's existence. Anyone can
use a code reader. But what does the code mean? For every code there
need to be additional diagnostics. I've had customers come in and tell
me to swap some part, because they're sure it's the problem. But all
that is is a really expensive guess. They might be right 10 to 20
percent of the time, close 20 percent of the time, and dead wrong 60
percent of the time. I had a customer go through six oxygen sensors when
all it was was a shorted wire.
What's the smartest thing you can buy from the dealer?
A brand-name extended service contract. So if
you're buying a Ford, get a Ford contract. If it's a Toyota, buy the
Toyota contract. The opposite is also true. Never buy the extended service contract that's generically offered through the dealer but isn't backed by the brand of car they sell.
How come?
Because the people who fulfill the generic
contracts are paid by how little service they have to do. So they fight
the dealer on every penny. They'll want to see the entire labor record
on the car. They won't want to pay for parts. They'll fight on the cost
of the labor. In the end, the customer is going to have to eat some of
that cost, even though the contract supposedly covers the car.
What's the worst day of the week to get your car serviced?
Friday afternoon after lunch, because the
service department is trying to push out as many vehicles as possible.
Maybe a car has been there since Monday waiting on parts. Maybe there
are a few cars like that. Then people pour in around lunchtime wanting
oil changes. And there are the cars there already with appointments, and
everyone's in a rush to get it all done. Make an appointment for a
Monday morning as early as possible. It's a lot more orderly, and
they'll do a better job.
Read more: Confessions of a Car Dealership Service Manager - Popular Mechanics